With Initiators
Media & Paid
Search Advertising
The Power of Google Ads for your business is having the ability to reach customers wherever they are.
With Google's advanced artificial intelligence, businesses can ensure their ads appear in the right place at the optimal time.
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Google Ads Gives You Many Ways to Be Seen
Google Ads remains one of the most popular, widely used pay-per-click advertising options worldwide.
Your ads appear in Google's search results when people search for relevant terms to your ad's keywords.
Google Ads gives us the ability to expand the potential reach of your ads so that they show up when your target audience watches videos on YouTube, checks their Gmail, or spends time on many of their favorite websites.
Initiators Media Is the Leading Paid Search Advertising Agency
We use a combination of human-centric day-to-day management and cutting-edge automation to supercharge your Google Ads performance.
Drawing on our vast experience managing hundreds of Google AdWords accounts, we've fine-tuned our approach to perfection.
Google Performance
Max Campaigns
Performance Max: the innovative, goal-based campaign type that's revolutionizing the industry.
With Performance Max, get your products in front of hundreds of millions of potential customers from a single campaign.
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Don't Settle For Mediocre Results
Performance Max is designed to work in harmony with keyword-based Search campaigns.
Unleash the power of Performance Max and elevate your digital marketing game today.
Get Your Products in Front of Hundreds of Millions of Potential Customers From a Single Campaign.
Over 40% of global shoppers say they have purchased products they discovered on YouTube. Reach shoppers, however they’re watching videos about products, whether it’s tagging along on shopping trips with influencers or searching for reviews.
Katzkin Automotive Leather
We were tasked with generating leads for Katzkin, and we did just that by implementing a highly effective strategy. We started by building custom top-of-funnel audiences for display, discovery, and YouTube campaigns, which allowed us to sharply scale lead generation efforts. Our team was able to increase Katzkin's monthly YouTube spend from $5k to $70k while simultaneously lowering their CPA (cost per lead).
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The success
Additionally, to further expand Katzkin's reach, we launched display ads on MSN and quickly found a new channel to scale while achieving our goals. Our comprehensive approach and innovative techniques allowed Katzkin to reach a wider audience and generate more leads than ever before. Shortly after successfully scaling the YouTube channel for Katzkin, we won the totality of their online marketing efforts.
Our OmniChannel Process
From researching consumer interests and customer archetypes to tracking and optimizing ad account performance, our team will implement a full-funnel approach to profitably scale your business.
First thing's first: We sit down with you to dig deep. What are your goals, challenges, and what's your companies unique edge? We also analyze the competition and your position in the market. These insights reveal the opportunities to grow your company.
Now, armed with knowledge and a shared vision, we figure out where your audience hangs out. Is it Google? Facebook? Instagram? Email? etc. We identify these channels and craft a strategy that talks to your customers wherever they are, making sure the message is consistent and compelling.
This is where the rubber meets the road. We roll out the campaign across the chosen channels, but we don't just "set it and forget it." We're nimble, adapting in real-time to what the data tells us. If something's working, we push it. If something's not, we pivot.
Finally, we take what we've learned and use it to do even better. We refine our approach continually, always hunting for more efficient ways to reach your goals. And when we find what works, we scale, taking your business to new heights you didn't think possible.
